The new, uniquely designed VfB crest, which adorns the foyer of the Mercedes-Benz Business Center inside the MHP Arena, measures over nine square metres and weighs an impressive 400 kilograms. It was painted and polished in part in the Mercedes-Benz and Porsche training workshops as a joint project. The crest is unique and symbolises the commitment of the two global brands to VfB Stuttgart through the materials used. The global brand alliance represents a turning point for the further development of VfB Stuttgart and has had a lasting effect on many levels since its launch in 2023. The VfB crest that has now been created is also a symbol of the joint social commitment of the global brand alliance, following the guiding principle of ‘from the region, for the region’.
Become part of the crest and do something good
1,893 ‘wish capsules’ form the crest inscription with the three famous letters. These wish capsules allow fans to become part of the crest themselves. From now on, anyone can purchase a wish capsule, including the associated extras, on the landing page at a price of €49.99 for three years and do something good in the process. The price paid will either go directly to the VfB foundation’s projects or to a project in the region suggested by yourself. The conditions for this are that a project fulfils the statutory purpose of the VfB foundation and requires funding for at least two years. A maximum of five such projects will then be selected and supported.
Alexander Wehrle, CEO, VfB Stuttgart: “This special VfB crest symbolises the close collaboration of global brands Mercedes-Benz and Porsche for VfB Stuttgart. In addition, the charity concept tied to the crest strengthens our joint social engagement in the region. Together with our VfB ‘Brustring der Herzen’ Foundation, Mercedes-Benz and Porsche have created something unique and lasting, for which we express our sincere thanks.”
Rouven Kasper, Chief Marketing and Sales Officer, VfB Stuttgart: “The global brand alliance for VfB Stuttgart has an impact and makes a difference in our home region and far beyond, which is made tangible and visible in a unique way with this crest. Porsche, Mercedes-Benz and VfB are deeply rooted here and share the same commitment to helping local people. With this campaign, our teams have created something special together and we are pooling our expertise and strengths for a good cause. From now on, visitors to our MHP Arena will be able to visualise this with the special crest and can also actively become part of this special project.”
Lutz Meschke, Deputy Chairman of the Executive Board and Member of the Executive Board, Finance and IT, Porsche AG: “This crest shows in impressive fashion that something great is emerging at VfB. When all partners pull together, marvellous things happen. The crest emphasises our long-term commitment to VfB Stuttgart.”
Britta Seeger, Member of the Board of Management of Mercedes-Benz Group AG, Marketing & Sales: “We are delighted to set an example of togetherness in our region with this jointly designed crest. It shows how important teamwork is - in sport and beyond.”
